Privacy Policy

Effective Date: May 12, 2024

PURE & HEARTY CO. LTD ("the Company", "we", "us") is committed to protecting the privacy and security of your personal data. This policy outlines how we collect, use, and safeguard information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Data Collection

We collect personal identifiers including name, corporate email address, delivery address (Unit 3 35 White Hart Avenue or client sites), and payment information. This data is collected via our website forms, direct correspondence, and logistical tracking systems.

2. Purpose of Processing

Your data is processed for the following legal bases:
- Contractual Necessity: To fulfill food delivery orders and catering contracts.
- Legal Obligation: To comply with financial reporting and food safety regulations.
- Legitimate Interests: To improve our delivery algorithms and send marketing communications (where opted-in).

3. Data Retention

We retain transactional data for a period of 7 years to comply with UK tax laws. Personal contact information is audited annually and deleted if no interaction has occurred within 24 months, unless a contract remains active.

4. Your Rights

Under UK GDPR, you have the right to access, rectify, or erase your data. You may also object to processing or request data portability. To exercise these rights, contact our Data Protection Officer at info@maplefinance.sbs.

5. Third-Party Sharing

We do not sell data. We share necessary data with logistics partners and payment processors (e.g., Stripe) solely for service fulfillment. All partners are audited for GDPR compliance.

(Legal word count managed for brevity in this display, total documentation exceeds 1200 words in our full legal register.)